An important part of our process at You’re a Gift is the content creation batching process. This article started with a youtube video that was transcribed and written into this post. Parts of this can be cut down into longer parts that can be used for long captions. Those long captions can be broken down even smaller for shorter captions on social media like Facebook, Instagram and LinkedIn, and then we can pick out some quotes. That quote can be turned into a quote card to create even more content, and screenshots from the original video can make great photo content for social media.
That is the batching process, and it is awesome for content creation. From 10–20 minutes of footage, we can generate so much valuable content. I think of it like a pizza. I sit down and make this pizza, and the Gifted Team helps me slice it up so we can share it across platforms and reach you! The slices will be customized for each social media platform. This pizza for Facebook, this pizza for Instagram, LinkedIn, and the longer transcription can also be used for email sequences for customers. Do you want pepperoni or veggie?
Seriously, this process is awesome, as it frees me up to focus on creating consistent video content on YouTube, as well as audio content using podcasts. So we will be utilizing two different boxes of pizza, YouTube videos that will be 10 to 15 or maybe 20 minutes long and podcasts audios, which will be much longer; I’m aiming for maybe 30, 45 minutes. Some of the long interviews might be an hour long. And it’s so awesome to have these two boxes of pizza.
If you’re a content creator, have you ever tried the content creation batching process? Comment your favorite methods to create content, and don’t forget to grab a slice of pizza on your way out!